New York Retail

Jefferson Valley Mall

Project: Jefferson Valley Mall
Client: Simon Property Group

Simon Property Group engaged JP2 to renovate the 720,000 sq ft Jefferson Valley Mall. Renovations focus on a new exterior image for the center achieved by the removal and rebuilding of much of the north facade, to create a new ‘lifestyle’ line-up of outward facing restaurants and retail. The design aesthetic draws from the natural vernacular of the Hudson River Valley and includes stone and natural wood. A new mall entry amid this new facade leads directly to the newly configured food court. Other renovations include a complete redesign of existing entrances and converting a former lower level cinema into a national sporting goods retailer.